Hello everyone! I hope you’re having a great week thus far and that you are killing your goals!
This week I would like to talk a little about choosing the right niche for your spa. Choosing a niche helps spas to be different and stand out from the rest. Some different niche ideas a potential spa owner can choose are as follows:
- Med Spa Services
- Holistic Spa Services
- Wellness Technology
- Traditional Chinese Medicine
- IV Fusion Services
- Energy Medicine
- …and the list goes on!
Personally, I always knew what I wanted my niche to be for my spa. I wanted to focus on holistic services and therapies. I wanted to offer treatments and therapies that focused on healing the whole body (physical, mental, and emotional wellbeing). In addition, I’ve always dreamed of offering wellness products that were inspired by nature, products that are organic and natural because I believe they truly do help to promote healing given their proven therapeutic benefits. Don’t get me wrong, I do believe that med spas and other spas who choose to offer pharmaceutical grade products are great as well but they, too, have their own niche allowing spa goers to have options and meet different needs.
Having a niche allows you the opportunity to successfully plan your overall spa concept (i.e. vision, mission, menu offerings, marketing, etc.) around a main focus which ultimately provides cohesiveness for your business. This is also important from a branding standpoint too! All of which should be in alignment. For example, if your niche is considered “holistic” then your treatments, website, imagery, types of products used, descriptions on your spa menu, spa decor, and even the spa refreshments should all support a more holistic approach to wellbeing and evoke a sense of healing, naturally.
Choosing a niche is important and will help to ensure your spa’s overall success. Always remember, there is room for everyone! No matter what niche you choose, make sure it’s true to you and your overall vision for your spa. Stay away from choosing niche’s because of popularity. Trends fade away, that’s why you must ensure that your niche truly comes from your heart and that it’s something you’re truly passionate about!
If, by chance, you’re reading this and can admit that something is holding you back from taking that first step towards your dream, I am reminding you today that you can do ANYTHING but you can’t move forward if you don’t take ACTION! Get out there, be different and be GREAT!
